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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy Libro EPUB, PDF

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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy ePUB iBook PDF 978-0773534520 por Evan H. Potter
  • Libro de calificación:
    4.88 de 5 (371 votos)
  • Título Original: Branding Canada: Projecting Canada's Soft Power through Public Diplomacy
  • Autor del libro: Evan H. Potter
  • ISBN: 978-0773534520
  • Idioma: ES
  • Páginas recuento:464
  • Realese fecha:2008-04-10
  • Descargar Formatos: MOBI, FB2, PDF, ODF, DJVU, iBOOKS, AZW, TXT
  • Tamaño de Archivo: 14.88 Mb
  • Descargar: 3371
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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy por Evan H. Potter Libro PDF, EPUB

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, an Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.